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Looking towards 2015
Submitted by admin on Sat, 07/06/2013 - 09:03
I was asked recently to present an idea of how a customers web/digital/social presence should look in 2015. Whilst this is a great thing to do, my first reaction was: 2 years, that's not enough time to really make an impact.
Or is it?
The web is fast paced, I don't think anyone would deny that. What we prepare for now, will be getting old by the time 2015 comes. Five years from now we'll be using technologies that don't exist at the moment. So perhaps when it comes to the web, two years is more than enough time in which to plan.
However, what concerns me is simply that: what we prepare ourselves for now, will need replaced/upgraded within a relatively short space of time. We'll pour our heart and soul into it for a period of time, and then start all over again. It seems such a waste, is that really the nature of the industry?
There has to be a better way...
Part of the problem with the web is that it is so easy to put something on it. Even in the early days of the information revolution, getting some free web space and chucking some pages up was easy. And everyone was doing it, whether you were a "professional" or not. This ability that we all had was what made the web such a force for change and I applauded it at the time (and still do), but its had its downsides. It has resulted in us putting pressure on those "professionals" to effect change quickly.
Our web professionals have risen to the occasion admirably, pulling amazing sites out of nothing within hardly any time at all. But we have shot ourselves in the foot. When it comes to bringing about real fundamental change, we're expected to do it within no time at all. So do we continue with the short rounds of development, or do we take our time and develop something that will last well into the future?
The answer is both. We need to have the short rounds of development to keep people's interest and keep the funding for our departments flowing. But we also need to have the bigger vision, one that will stretch out into the future and inform our short rounds so we can build to that eventual goal. Short rounds don't negate a big vision, rather they should build towards it in incremental phases.